Basics Of Email Marketing And List Building

Email marketing is the most effective marketing method because so many people use emails. In online forms when you enter your email address the information is sent to you almost instantly.

Email marketing is also known as permission based marketing, because you can’t send emails to anyone without their permission. Sending unsolicited emails is illegal in most of the places. Asking for permission to send emails is not new in the field of email marketing.

Email Marketing

As a marketer if you are able to collect thousands of email subscribers who are interested in your products or services then it will give you a very high return on your investment.

Methods widely used to build email lists!

1. The most common tool used for building email lists is websites. Website owners use opt-in forms on their websites to capture email addresses and add subscribers to their lists.

2. For traffic to site the webmasters place ads, online and offline, to drive people to the site or landing (opt-in) page. Website owners also offer rewards to those who bring people to their websites (Affiliate Marketing)

3. Offering free reports, ebooks, videos, tutorials, etc in return for an email address is another common method of adding subscribers to your lists.Keep in mind offering freebies is a double-edged sword. If people don’t like your free stuff they will immediately opt out of your list and you will not see them again. However, if they like your stuff you will win their immediate trust.

4. Another way is to swap lists, by this I mean you ask your subscribers to opt-in to your partners list and your partner does the same for you. This is a very useful method when both of you have only a small number of subscribers.

Opt-in mailing lists are fantastic!

Email marketing is growing very fast and the reason for this is simple. Email marketing saves time, delivery costs and your message is delivered in seconds.

Promotional emails are also good for the environment as there is no need to use paper.

One of the other great advantage of email marketing is that you can deliver your content message only to the targeted people who are interested in your product or service. This also saves you money as you are not advertising to those who have no interest in your product or service.

How to create opt-in list fast!

In order to create your email list you must have a website. Creating a website is really not as difficult as people think. There are many website creation platforms available on the internet and my personal preference is WordPress. If you are not familiar with WordPress watch the WordPress Video Tutorial.
Once you have set up your website you will need a autoresponder service from a company like www.Aweber.com.
With the site set up and the autoresponder service in place then it’s just a matter of pasting the code from your autoresponder service into your site.
Make your opt-in procedure as simple as possible for the suscribers. Some website owners make it very challenging for suscribers by adding unneccessary presells.
If you can find a partner to create opt-in lists with then by emailing each others mailing lists your list will grow much faster.

Permission based marketing recent trends

Online marketing trend is increasing and internet marketers are expected to have skills and knowledge which can grow their share of the market. With more people turning to the internet to create an income the task of getting subscribers is becoming more challenging than it was before.

The demand for free tutorials, ebooks and reports has also increased. Many companies are providing their subscribers with a lot of free stuff. As the big companies are providing great products free this makes it more challenging for the small internet marketers.

Large companies subscribers are getting emails on daily basis and these emails include:

Updates in the company.
News about the new products.
Changing policies.
New features in the existing products.
Promotion & marketing.
Appointment of affiliates.
Awards won by affiliates news. etc

Becoming an expert email marketer!

To be successful and become an expert email marketer you need to provide good content. Before writing about anything make sure you do a proper research about that topic and then write as many articles as possible about that topic. If you need help to gain more knowledge turn to the forums.

Stick with your niche and the needs of your subscribers and don’t write anything you don’t know about just to send to your subscribers.

Join forums and give people recommendations using your knowledge to show you are an expert in that field. When you have gained a reputation and feel people trust you ask people to join your list to increase your subscriber list.

Provide value and keep your subscribers

Keeping your subscribers on your list is a difficult task. To write interesting emails, provide valuable content and keeping your subscribers happy is a challenging task. People can unsubscribe from your list if they find that you’re not offering anything valuable.

I recommend using PLR stuff to keep subscribers busy and happy all the time. Creating your own product is always great, but PLR is also a good way to go. Using PLR you can:

Save your time and efforts
Put more value to your subscribers.
Get your work completed in short time.

Some PLR are free and some are paid. I never mind paying for something which is valuable and is with PLR rights. Just imagine sending email to your subscriber every week with something which has value! You can write your own contents every week and it can be done with the help of PLR content.

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