(Please enjoy this post from guest blogger Ferny Ceballos)
A very common question I get from people learning the cutting edge online recruiting methods inside my ‘Attraction Marketing Formula’ training, has to do with a concern over being scolded by an upline for “choosing a different path.”
For example, I was on a webinar a couple months ago and a woman asked how she should deal with her upline who is so entrenched in the old way of thinking, she was afraid he might be critical and/or disagree with choosing to prospect and recruit online.
In some cases, there are leaders who will monitor every move their reps make, watch their stats, review volume and call or email on a daily basis to see who you have prospected recently or showed the plan to.
Now I gotta say, I know ‘attraction marketing’ works and once new reps and customers start rolling in for you, your upline will have questions and most likely, be negative about building the business differently than how they did it back in the ’80s or ’90s or even early 2000’s.
And this is a position I empathize with, because my upline once told me, after having built a small team offline, that I risked losing my business by using online methods which were “unproven”…
This issue pretty much comes down to this…
Everyone wants to know what the “best way” to build their business is. It’s human nature to move towards methods that are most efficient and bring the fastest and highest results for the least amount of work and most distributors are on a constant search to find ‘magic system’.
Now as much as we’d like to definitely say that “attraction marketing is the best way in the world to build a network marketing business,” I can’t. (No, really I mean it!. I can’t.
Because we wouldn’t even be considering the most important component of anyone’s success – YOU!
We all have different strengths, weaknesses and abilities. And all this factors into what will work best for us as individuals.
If your upline built his business a while ago and has had success using old school cold market recruiting methods, (like cold calling or cold prospecting), then as far as they are concerned, those methods are what work the best.
Throughout their networking career, these are the methods they feel most comfortable using, most likely, to great effect because they’ve spent years mastering that skill set.
Now if you just started your network marketing business today in 2017, you’re going to need to figure out which methods work best for YOU.
If prospecting friends and family, holding home meetings, going to hotel meetings or prospecting strangers ain’t your thing, that’s totally cool!
They don’t appeal to me either, but it doesn’t mean that my way works better than someone else’s.
When it comes to being confronted by your spline or upsetting people in your company, I wouldn’t worry about it.
Let them know that you prefer to approach your business using strategies more in line with your interests and strengths.
If they got an issue with it, it’s THEIR problem and if that’s the case, you may want to consider joining an organization that uses and supports the methods you wish to pursue.
(After all, this is a business so make ‘business decisions’ and don’t stay with an unsupportive upline because you have some cultish separation anxiety issue…. but anyway, that’s fodder for another post lol)
I’ve been in this industry for almost 10 years and I’ve tried to build this business in many different ways… home/hotel meetings, cold market prospecting, prospecting my bartender, calling up friends & family, mass emails, craigslist ads, etc.
Now, I’m a very logic oriented person, which means I constantly analyze what was really going on as I tried different methods and learned a ton from everything I tried, even when things didn’t work out.
After a few months of being in this industry, I pretty much made up my mind that I wanted to build a business in a way that reflected the age we were living in.
I also had gone to MIT and became an engineer. It made absolutely no sense for me to be operating like a door to door salesman, given my generation and background. I needed to take advantage of my strengths and use technology as a major leverage point in my business.
But the cool thing is that I didn’t even invent ‘attraction marketing’. I learned these skills from a high school drop out and a former crack addict… seriously!
I was like, “If they could do it, I could do it!”
What my mentors showed me was a way of building that actually turned my networking business into a HOME business (i.e. build while at home) by using the power of the internet.
Some people in this industry attacked me for doing it a “different” way.
It didn’t matter to me. All that mattered is that…
a) I made money,
b) I was getting closer to quitting my job and
c) helping others do the same.
Here’s essentially what you need to make attraction marketing work, in the same way countless 6-figure and 7-figure earners have learned from us:
Step 1: Find the best target market
The best target market for me to go after, consists of people who have already said YES to a home business.
In fact, on a daily basis hundreds of networkers, affiliate marketers and internet marketers across the world voluntarily send me their contact information, showing interest in either my business, my mentorship or both.
This is possible because instead of pitching my opportunity to them, I focus my efforts on solving THEIR problems and addressing their needs.
Step 2: Demonstrate value
I never chase people or try to convince people to join my business. Instead, I attract by demonstrating value and leadership through effective marketing.
In fact, in the past 2 months alone, I’ve had over 250 people fill out a lengthy questionnaire, wanting to invest between $10,000 – $20,000 to receive my mentorship. Crazy huh?
To my surprise, many of the folks I spoke to who filled out the application, didn’t really know me too well. They just knew they wanted what I had to offer and were just hoping I would accept them into my program.
The trick here is to position what you offer as valuable, in a way that no one else does. And I can tell you for certain it’s a lot easier to ask for a $300 enrollment fee, than it is to ask for $10,000 – $20,000.
Step 3: Create websites & emails that sell for you
I will absolutely not sit on the phone all day, cold calling people and pitch them on my opportunity. In fact, I have setup simple websites and automated email systems that actually do the selling for me.
The only way I’m going to get on the phone with someone who wants to buy something form me or join my business, is if they are sure they want to get started and maybe have a few clarifying questions. Even then, I still insist on interviewing EVERYONE I would be personally be working with.
Believe it or not, there are a lot of crazies out there. lol. 😉
Step 4: Build “You, Inc.”
I don’t focus simply on just building a network marketing or direct sales opportunity, which may or may not be around in 5 years. My focus for the past 9 years has been on building my BRAND or YOU INC, which consist of a community, email list and reputation I can take with me wherever I go.
Fact of the matter, is that I’ve actually been in 4 different business opportunities, which have come and gone, yet my business income continued to grow at an average rate of 33% each and every year, regardless of what company I was with.
That is only possible because of the brand and reputation I cultivated over the past 9 years. Your network marketing business is just the vehicle, but not your TRUE business.
My email list had become an online distribution channel, which brought stability and growth. It would also allow me to build another business or opportunity with the click of a mouse, should something ever happen to my opportunity.
Step 5: People who say “no” are awesome!
One of the keys to bringing stability to my income was when I accepted the fact that 90% of the people you find anywhere will say “NO” to your products or opportunity.
I found a way to make these people customers in other ways, by providing solutions to their biggest problems and needs, which turned me into a bonafide 7-figure producer.
Trust me, it’s a ‘pop the champagne’ moment when your CPA tells you that you made $1.1 Million dollars in 1 year. Woot! Woot!
Step 6: Build an empire
Master networkers know that their goal is not to build just a downline or home business. It’s to build a business than can serve the needs of an entire industry.
When what you’ve created can influence the direction of an industry, not only can you build a downline, not only can you build a financial legacy… you can be a FORCE other leaders want to attach themselves to.
Now, I’m not saying that what I’ve just outlined is “THE BEST” way to build. All I can share with you is what it has done for me…
Not only did I quit my job…
Not only did a become a 6-figure earner in my company…
Not only did I grow a 7-figure income with 4 years…
I haven’t prospected a single stranger or shared my opportunity with a family member in the past 8 years.
By focusing on solving problems and adding value to an industry, I attract literally 300 – 500 networkers per day to my email list.
I generate between 10 – 50 customers per day…
And about 50-60 per month decide they want to become serious business builders with my help.
The blueprint for all this, I’ve outlined inside my 10-Day Online Recruiting Bootcamp, which will teach you the art of ‘attraction marketing,’ specific to your needs.
If you are like me and prefer to actually BE HOME while building your home business and do it in a way, which generates prospects and customers for your business, while you are sleeping, eating or out with friends… then you owe it to yourself to check it out.
Even after all this, the techniques you’ll be exposed to is my way, which has been adopted by many of the industry’s newest 7-figure producers. It might be for you or you may have more luck building the old way. (Hey it happens!)
All you can do is study what I have to share and see for yourself, by clicking here to sign up for free.
If what you are doing right now is working great for you, then that’s cool too. I’m happy for your success.
With enough effort and commitment, anything can work.
Best of luck.
Sincerely,
Ferny Ceballos
