(Please enjoy this guest blog post from ANDREW T DRAUGHON) Imagine you’re taking a journalism class. It’s day one. And no sooner than taking a seat, the teacher announces your first assignment… You are to write the lead for a story. In journalism, the lead (or lede) is the opening paragraph, where you not only [...]
(Please enjoy this guest blog post from ANDREW T DRAUGHON) Imagine being late to a gold rush. Imagine leaving everything behind for a chance to strike it rich, feverishly anticipating your chance to stake a claim and start searching for the fabled “mother lode”… But on your first night in boomtown, you get word that [...]
(Please enjoy this guest blog post from ANDREW T DRAUGHON) Why do dealerships bother selling new cars? Now, before you say that’s a weird question, take a look at this… The National Automobile Dealers’ Association reports the profit margin for selling new cars is a minuscule 4%. In fact, sometimes a dealer makes almost NO money [...]
(Please enjoy this guest blog post from ANDREW T DRAUGHON) Being world-class isn’t easy. Take Ono Jirō. The first sushi chef to achieve three Michelin stars, the subject of the smash 2011 documentary, Jiro Dreams of Sushi, and the guy considered by many to make the best sushi in the world. How hard does Jirō work? He’s 90 [...]
(Please enjoy this guest blog post from ANDREW T DRAUGHON) How pure is your beer? ???? Probably not a question you fret too much about, right? Chances are, when you’re at your favorite watering hole ordering a pint, you’re thinking about if you’re in the mood for something ‘malty’ or ‘hoppy,’ without a care in [...]
(Please enjoy this guest blog post from ANDREW T DRAUGHON) Let’s play a game. You’re about to read the story of someone you know all-too-well. Someone who’s a household name; someone you grew up idolizing. And make no mistake… This someone’s story is key to unlocking a never-ending flow of leads, sales, and profits on [...]
(Please enjoy this guest blog post from VITALY GRINBLAT) Let’s talk about something that I believe can be best described as “survival of the fittest.” For most people today, grabbing someone’s attention is a lot like trying to wrestle an octopus. If you think about it, it makes perfect sense. We are bombarded daily with TV [...]
(Please enjoy this guest blog post from VITALY GRINBLAT) WARNING: Read this only if you want more money. If making lots of money and creating wealth offends you, this is NOT for you. Proceed at your own risk. Years ago I heard a very successful businessman, very wealthy too say that he knows his Net [...]
(Please enjoy this guest blog post from VITALY GRINBLAT) I want to share with you with you one way to INSTANTLY engage the mind of your prospect, bypassing the the conscious critical thinking part and speaking directly with the subconscious… where all real decisions are made. There are certainly more than one way to do [...]
(Please enjoy this guest blog post from my friend and mentor FERNY CEBALLOS) Now networkers, especially those of us who have attempted to build offline, are no strangers to rejection and negative friends, family and others who don’t like our industry very much. Now you’d think because of my background as engineer and MIT graduate, [...]
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