According to comScore, individuals spend an average of 16 minutes and 49 seconds monthly to watch videos. That means you can absolutely do video marketing blog and expect better results in your campaign efforts.
But you have to keep in mind that while you have better chances of success with videos, it also takes a lot of time and effort to come up with effective content.
Video Marketing Blog
While it may sound easy to come up with instant hits and reach a YouTube sensation status for instance, the truth is it requires a lot of planning and preparation. Your video content may either become an overnight hit or end up one with those that are rarely viewed. To avoid the latter situation, you need to think of the following things through when creating video marketing blog.
Get To Know Your Niche.
First of all, if you are considering doing a video marketing blog, you have to make sure that you are an expert in the chosen niche. It is important that you can sustain what you are planning to start. In which case, it is recommended that you choose a niche in which you are interested in yourself.
Know What The Target Audience Demands.
It is also critical that you get to know your target market in terms of their needs and wants. This will allow you to become better equipped in delivering a solution. Recognize the issues they face and discover how you can provide a solution for them through the video marketing blog.
Deliver According To Needs And Wants.
If you can deliver according to the target audience’s needs and wants through your video marketing blog, then you will become more recognized. Your online reputation shall receive a boost. This means they will trust you more. Your viewership and number of following are expected to increase along with all its benefits.
Invest In Quality.
When you present a video, make sure that it is of high quality. No matter how informative your video marketing blog is, if the video is shaky or is obviously done by an amateur, expect people to rely on you less. So, make it a point to pay attention to quality.
Get Them Engaged
There are different ways to keep the audience hooked on your video marketing blog. One excellent technique is by getting the audience more engaged with the content. Ask them to participate in discussions. Acknowledge their feedback through your videos. These simple things will let them know and feel their opinion matters to you.
Personality makes things much more fun, lively and interesting. This is also what you should aim for in your video marketing blog. Viewers like to relate themselves with the things they see, read or hear. The more you show them you are relatable and personable, the more likely they will respect and trust you as well as what you have to say and share.
So, never forget to add character and personality to your content that your viewers can genuinely relate to.