In this last blog post on Pinterest we will cover on how to advertise on Pinterest.
By the end of this blog post, you will have learnt how to:
- Create amazing pins for your promoted pin
- Create a campaign to promote that pin
You can create campaigns for different seasonal moments, product lines or to promote the same Pin with different audience targeting.
To do that, go to your business homepage, move your cursor to the (+) button, and click on the “Create Ad” button.
Then you will land on a page that asks you to pick your country and currency. One thing you need to take note of is that promoted pins are only available in US, UK and Canada. This means that you are not able to execute a promoted pin if you are outside of these three countries.
Select your country to proceed.
Choose a campaign goal that suits your objectives
Next, name your campaign and start promoting!
To take it one step further, create an amazing pin for your promoted pin. Here’s how.
First you need to take note of the image quality that is uploaded. Choose one with high resolution and a good composition together with your product. You can use a photo editor to insert text overlay to deliver the message.
Next is to add a clear and informative description to your promoted pin. A good description creates engagement and curiosity for people to click on it.
One thing you need to take note on is that only indirect call to action is allowed on Pinterest. For example, images that contain actual “buy now” buttons will NOT be approved. Also, your promoted pin should not contain sales and promotional messages such as 10% off or five for $15.
To spark your inspiration, here are some examples. The pin on the left communicates a clear message in the form of a desired end result. In this case, it is how $3 brought 50,000 page views in just 3 days. It’s a massive result for a small investment of $3. This raises curiosity for the readers to click on the pin to find out more.
Another pin that has a high rate of sharing is pins that have ranks or organize information such as this one on the right. You could insert in your product lines as one of the top 20 thus creating additional potential sales.
Apart from a beautiful image, a good promoted pin also has a clear text overlay on the image to give more details at a glance.
In short, don’t be afraid to be creative and leverage off the Pinterest community to grow your business. The audiences on Pinterest normally review and refer to their saved pins from time to time especially when it is useful, adds value or solves a problem in their daily life. Remember that as you are crafting your marketing campaign on Pinterest.
If you missed the previous blog posts on Pinterest here are the links:
How To Use Pinterest To Grow Your Business
How To Create Great Pins On Pinterest
How To Optimize Your Pins For Greater Exposure
How To Get Targeted Followers On Pinterest
How To Hold A Pinterest Contest
Until next time,
Moni Arora’s Blog
P.S. If you found value in this blog post please LIKE, COMMENT and SHARE with someone who can benefit from this.
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